Work-From-Home Opportunity: SEO, Lead Generation & Sourcing Specialist (Adhesives & Coatings Manufacturing)

The Role: As our SEO, Lead Generation & Sourcing Specialist, you will be instrumental in driving our online visibility, attracting qualified leads, and strategically identifying and securing key suppliers for our manufacturing operations. This multifaceted role requires a blend of analytical prowess, communication skills, and a proactive approach.

Key Responsibilities:

SEO & Digital Marketing:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to our website for adhesive and coating products.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis specific to the adhesives and coatings industry.
• Optimize website content, meta descriptions, title tags, and other on-page SEO elements.
• Implement technical SEO best practices, including site speed optimization, mobile responsiveness, and schema mark-up.
• Develop and execute link-building strategies to enhance domain authority.
• Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console, Ahrefs/SEMrush, providing regular reports and actionable insights.
• Collaborate with the marketing team on content creation that resonates with our target audience (e.g., blog posts, case studies, whitepapers on adhesive applications, coating benefits, etc.).

Lead Generation:

• Identify and research potential leads and target accounts within relevant industries (e.g., automotive, construction, packaging, electronics).
• Develop and implement multi-channel lead generation campaigns (email, LinkedIn, industry forums, cold outreach).
• Qualify leads based on established criteria and nurture them through the sales funnel.
• Utilize CRM software to manage lead data, track interactions, and ensure a seamless handover to the sales team.
• Analyze lead generation campaign performance, identify areas for improvement, and optimize strategies for higher conversion rates.

Sourcing (Adhesives & Coatings Manufacturing):

• Conduct market research to identify potential Customers for Printing and packaging relevant to adhesive and coating production.
• Evaluate Customer capabilities, quality standards, and pricing to ensure optimal value and supply chain efficiency.
• Build and maintain strong relationships with key customers.
• Stay informed about industry trends, material innovations, and potential supply chain risks in the adhesives and coatings sector.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Supply Chain Management, or a related field.
• 2-3years of proven experience in SEO, lead generation, and/or sourcing, preferably within the manufacturing or B2B industrial sector.
• Demonstrated success in driving organic traffic and generating qualified leads.
• Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush).
• Experience with CRM software and lead management platforms.
• Excellent written and verbal communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Self-motivated, highly organized, and able to manage multiple priorities effectively in a remote work environment.
• Familiarity with the adhesives and coatings industry, including common materials, applications, and market dynamics, is a significant plus.

Work-From-Home Specifics:

• Reliable high-speed internet connection.
• Dedicated and quiet home office space.
• Ability to collaborate effectively with a remote team using virtual communication tools.

Why Join Us?

• Be part of a growing company with innovative products and a strong market presence.
• Opportunity to make a significant impact on our business growth and supply chain efficiency.
• Flexible work-from-home option, promoting work-life balance.
• Collaborative and supportive team environment.

🔔 Only candidates who meet the above criteria are encouraged to apply.