About Sumukha Hitech
Sumukha Hitech is a growing manufacturer of innovative adhesives and specialty coatings, serving diverse industries across India and international markets. With a focus on quality, performance and sustainable solutions, we develop products that support modern manufacturing and packaging needs.
About the Role
Sumukha Hitech is looking for a Digital Marketing Executive who can execute and manage day-to-day digital marketing activities to improve our online presence, generate B2B enquiries, and support the sales team. The role is execution-focused, with strategic guidance provided by the management or external consultants where required.
Key Responsibilities
Website Management
- Update product pages, blogs, certifications, and company information on the website.
- Coordinate with external developers for website revamps and technical improvements.
- Ensure the website is regularly maintained and functioning properly.
Search Engine Optimization (SEO)
- Conduct keyword research for products and target industries.
- Optimize website pages with SEO best practices.
- Publish SEO-friendly blogs and content.
- Monitor keyword rankings and organic traffic.
Search Engine Marketing (SEM)
- Assist in running Google Ads campaigns.
- Monitor campaign performance and suggest improvements.
- Coordinate with external agencies or consultants for advanced campaign optimization.
Social Media Management
- Manage LinkedIn, Facebook, Instagram, and YouTube accounts.
- Plan and publish regular posts.
- Coordinate creative content, product updates, customer stories, and company announcements.
- Respond to basic enquiries received through social media platforms.
Lead Generation
- Generate B2B enquiries through digital channels.
- Create landing pages and simple lead-generation campaigns.
- Maintain and update lead databases generated through digital marketing activities.
Content Coordination
- Coordinate with internal teams to prepare product brochures, product posts, blogs, case studies, exhibition updates, and customer testimonials.
- Work with freelance designers or agencies whenever required.
Analytics & Reporting
- Track website traffic, enquiries, and campaign performance.
- Prepare weekly performance reports.
- Monitor digital marketing trends and competitor activities.
- Share recommendations for continuous improvement.
Required Skills
- Basic understanding of SEO and Google Ads.
- Experience managing social media platforms.
- Familiarity with WordPress or other website CMS.
- Working knowledge of Google Analytics 4 and Google Search Console.
- Basic knowledge of Canva or similar design tools.
- Good communication and coordination skills.
- Strong organizational and reporting abilities.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–3 years of experience in Digital Marketing.
- Experience in B2B, manufacturing, packaging, chemicals, or industrial products is an added advantage.
What We Offer
- Opportunity to work with a growing B2B manufacturing company.
- Exposure to industrial marketing and lead generation.
- Opportunity to learn and grow across SEO, paid marketing, website management, and digital branding.
- Flexible hybrid working environment.
